FABULOUS

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the epitome of design thinking

"Aravind started in 1976 as an 11-bed eye clinic in an old temple-city. Today it is the largest and most productive eye care facility in the world. Taking its compassionate services to the doorstep of rural India, Aravind's stunningly effective strategies vaulted barriers of distance, poverty and ignorance to create a self-sustaining system that now treats over 1.7 million patients each year, two-thirds of them, for free."

pop nihilism

"One such campaign, 'Whopper Sacrifice' – in which Facebook users were rewarded a free Whopper for deleting ten friends from their account, has been the most precise incidence of 'pop nihilism' to date. The underlying premise of the campaign was that the majority of one’s relationships are expendable, the Whopper serving as a material excuse to manifest this belief. The Whopper’s presence in the campaign was purely symbolic. The true appeal of the sacrifice was not the faux-nourishment of a hamburger, but for participants to relish in the misanthropic destruction of the social contract.

These campaigns are intentionally polemic – eliciting disgust in many, while others feel compelled to come to their defense. CP+B have torn a page right out of Ballyhoo in the sense that they aren’t selling hamburgers, they are selling the spectacle of advertising’s demise. Agencies who take this route and profit from its fleeting popularity will go down in history as advertising’s robber barons, those who cashed in on the medium’s social capital before it went bankrupt – signifying the moment advertising realized its own mortality and began to eat itself.

from Pop Nihilism: Advertising Eats Itself

lya

(sorry, portuguese this time)

É o fim do mundo
Lya Luft

Fui uma das primeiras meninas a usar calças jeans na minha pequena cidade. Uma de minhas avós, luterana fervorosa, embora fosse uma mulher culta, exclamou: "Isso é o fim do mundo!". Nem o mundo acabou nem deixaram de acontecer coisas bem mais esquisitas, a me recordar aquele episódio, que na hora achei muito engraçado.

Lembro-me dessa expressão com certa frequência. Por exemplo, quando uma criança de 6 anos serviu de atração num programa de TV, eventualmente chorando de medo, nervosismo ou cansaço. Ninguém interveio logo. Se levassem a um programa desses, semana após semana, um filhote de cachorro para fazer gracinhas, as sociedades protetoras dos animais já estariam reclamando. (Quem cuida dos humanos?) Finalmente, uma promotora impediu a criança de exercer esse "trabalho". Parabéns – e que não haja recurso.

Lembro-me de minha avó espantada quando assisto ao sofrimento de mulheres magras, muito magras, constantemente lutando para perder mais uns gramas, olhos ávidos da eterna dieta, sorriso forçado de automutiladoras. Para alegria de quem sempre foi fora do esquadro, leio (eu já sabia) que alguns já arriscam dizer que se pode ser saudável e feliz com algum sobrepeso. Não precisamos nos odiar, mas ser naturais, ser quem nos fez a mãe natureza. Porém, a nova onda é a gente se torturar, por falta ou excesso: a bunda pequena, o nariz grande, a barriga balofa, os peitos caídos, os bíceps insuficientes (o ralo QI não preocupa tanto). Aí nos matamos de fome, ou ostentamos um novo nariz estranho à estrutura do rosto em que foi metido, damos uma lipinho de presente de 14 anos a nossa filha. Nós mal conseguimos falar, com uma boca ginecológica, nada sensual. Um terço do nosso dia transcorremos suando e sofrendo muito além do recomendado em academias: não para ser saudáveis, mas para estar em forma, enquanto a alma passa uma fome danada e o tempo passa, a vida encolhe, nós nos desperdiçamos perseguindo modelos impossíveis e burros.

Minha avó acharia que o mundo está por acabar diante da confusão entre pessoa pública e propriedade do público: agora o normal é querer que o outro baixe até as calças da alma e mostre as feridas. Algumas chamadas celebridades parecem forçadas a anunciar o que fazem na cama, e com quem. Elas nem são "vistas" na rua, são "flagradas": o seu mero existir já é suspeito.

O mundo vai acabar, diria minha severa avó luterana, vendo que a política se troca por politicagem, o jogo de interesses infinitamente acima do bem do povo, a calúnia como ferramenta geral. Gente atirada como bicho (bicho, não, aí viria a defesa dos animais!) em pseudo-hospitais é fato menos comentado do que mosquitos, que podem trazer febre amarela (por isso pessoas assustadas e ignorantes matam saudáveis bugios no interior). Meu amigo atropelou um simpático tatu e quase pegou cadeia; se matasse uma pessoa, sendo réu primário aguardaria em liberdade. Viva o tatu. Abaixo as pessoas. Também se comenta que moradores de rua e pseudocolonos vão ganhar Bolsa Família. Quem ainda vai querer pegar na enxada ou lavar o chão de uma casinha?

O mais novo anúncio do fim do mundo pode ser a recomendação de fazermos xixi no banho. É questão ambiental? Enquanto for só xixi que nos recomendam, estamos salvos. Sou a favor de um ambientalismo sensato, que harmonize o convívio entre natureza e humanos, não dê mais atenção a baleias do que a crianças e aceite o progresso, fomente a educação e a higiene. A gente passa anos ensinando aos filhos: não façam xixi no banho nem na piscina. Xixi no chuveiro (e na banheira também?), sinto muito: aqui em casa, não.

Nesse cenário de absurdos, às vezes falta o botão para trocar de canal. Mas, se a menininha da televisão puder voltar a ser criança, os bugios da minha mata forem deixados em paz, os gordinhos não se sentirem os últimos da face da Terra, a gente não for multada por fazer xixi no vaso, quem sabe o fim do mundo ainda demore um pouco para chegar.

i had never seen anybody explain the concept of "intolerance" so brilliantly

"Maybe we need some time where we're walking around with a donkey with pots clanging on the sides. (...) How quickly the world owes him something he knew existed only ten seconds ago!"

on how design thrives during economic crisis

Yesterday's New York Times feauted a wonderful article on how history has proven that design can benefit from economic constraints. Makes me hopeful and excited to be part of the industry right now.

"...however dark the economic picture, it will most likely cause designers to shift their attention from consumer products to the more pressing needs of infrastructure, housing, city planning, transit and energy. Designers are good at coming up with new ways of looking at complex problems, and if President-elect Barack Obama delivers anything like a W.P.A, we could be 'standing on the brink of one of the most productive periods of design ever,' said Reed Kroloff, director of Cranbrook Academy of Art.

On the other hand, the design community talked up its role in safeguarding the world after 9/11, with little result.

Modernism’s great ambition was to democratize design. Ikea and Target have shown that the battle for cheap design can be won. The emphasis will most likely shift to greater quality at affordable prices. This time around it will be the designer’s job to discourage consumers from regarding that $30 Ikea side table as a throwaway item.

(...) 'It will be about finding the sweet spot between affordability and durability,' Ms. Lasky said. This kind of innovation means rethinking the economy of production and distribution so that goods are made cheaply closer to home (or in the home, if the most radical ideas are to be taken seriously).

One way or another, design will focus less on styling consumer objects with laser-cut patterns and colored resin and more on the intelligent reworking of current conditions. Expect to hear a lot more about open-source design, and cradle-to-cradle, a concept developed by William McDonough and Michael Braungart that calls for cars, packaging and other everyday objects to be designed specifically for recycling so that their parts and materials are used and reused without waste."

killing us softly

"Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years."

did you know?

the 'broken window' theory + environment management

New Scientist has an excellent article about some research at the University of Groningen that empirically proves the 'broken window' theory.

"People become more disobedient in environments plagued by litter and graffiti, research has shown. They can be tempted to trespass, drop litter, and even steal money if they perceive from their environment that it's OK to break rules (...)

The researchers conclude that one type of antisocial behaviour leads to others, because people's sense of social obligation to others is eroded. 'When people think they can get away with it because other people already have, they do,' says Keizer."

Gareth Kay, head of planning at Boston's Modernista!, adds some great insight to the subject and discusses how the results of the research could uncover the new role of communications and advertising in the public space, as tools for managing the environment.

"So, perhaps we should think about communications as being more about environment management, creating an environment where people are more likely to behave in a favorable way. About seeding the right environment where behavior is more likely to take hold. Which puts us squarely back in the culture business..."

the truth like you've never seen before

scuppie, the new yuppie

click for larger images

SCUP·PIE /skәp·e/n. (Socially Conscious Upwardly-mobile Person)

1.A person who desires all the best life can offer and strives for those goals in a socially conscious manner.

2. One who is dedicated to the pursuit of peace, happiness and cash (not necessarily in that order).

3. Someone ‘green’ -- i.e. one who understands the love of money does not preclude the love of nature...and vice-versa.

"Failla’s goal is to have Scuppie take its place in the American lexicon as the natural evolution of the Hippie-Preppie-Yuppie progression. To accomplish this, he has launched a national promotional campaign and is currently penning “The Scuppie Handbook: A Practical Guide to Living Well while Doing Good."

[via The Scuppie Handbook]

african-this, african-that

...afro-this, afro-that (and the american “African American” is even worse) is a racist way of talking. An Egyptian is african. A boer from South Africa is too. The same applies to Tunisians, Moroccans, and Algerians. “African” does not mean “black”. But even if all africans were black, it would be racist to address such wide variation of people (even fenotypically speaking), originated from the biggest continent on Earth, by only one word. Yorubas are not bantu, malineses are not bundos, hausas are not gege. They are people with different histories and often tainted by millenary animosity. To call a mulatto – the child of a white american with a black Kenyan – an “African American” is a historical rudeness. Those expressions are “way worse than any other espontaneously adopted by people. Using them is adopting the vision of a slave trader.


"...afro-isso, afro-aquilo (e a forma americana “African- American” é ainda pior) é um modo racista de falar. Um egípcio é africano. Um bôer da África do Sul também. O mesmo para Tunisinos, Marroquinos e Argelinos. “Africano” não quer dizer “negro”. Mas mesmo que todos os africanos fossem pretos, seria racismo designar povos tão variados (inclusive fenotipicamente), oriundos do maior continente da Terra, por uma só palavra. Iorubanos não são bantos, malineses não são bundos, haussás não são gege. São povos com histórias diferentes e muitas vezes tingidas de inimizades milenares. Chamar um mulato filho de uma branca americana com um preto do Kênia de “African-American” é uma grosseria histórica. Essas expressões são “muito piores do que qualqer outra adotada espontaneamente pelas pessoas, como você diz. Usá-las é adotar o olhar do traficante de escravos."




(this is a quote by Caetano Veloso, posted yesterday on his blog, addressing IN FORM OF A POST (ah!) a comment made by my friend / twin, his #1 fan and follower, and now also – officially – the happiest man alive.)

cultural literacy and the "i'm a PC" campaign

Here are some excerpts of a brilliant post by one of my favorites, Grant McCracken, on the Mac vs. PC phenomenon.



Our culture has long been predicated in a simple distinction between the mainstream and the avant garde. This construction helped us understand the bourgeoisie as a group of people committed to convention and la doxa. They are, so the stereotype tells us, nervous nellies who are most reluctant ever to depart from their slavish conformity. Thank God, says the stereotype, for the avant-garde. These are risk takers who care nothing for convention or materialism, who bravely throw their personal comfort and safety to the winds in pursuit of artistic truth and social justice. (...)

Sometime in the 1990s, something happened. Our two-part system exploded. Now in the place of an inside mainstream and an outside avant garde, there was a great fragmentation. The mainstream lost its ability to police the tastes and believes and behavior of most people. The avant-garde lost its ability to control the restless, experimental margin. Both hegemonies lost their coercive power. (...) In the place of our founding duality, there were many groups who deferred neither to the center or the margin They simply went their own way. Yes, of course, they could hear the impatient scolding that came from center and edge, but, no, they weren't much interested. They were now prepared to go their own way. Respectable? Who cared? Hip? Who cared? The distinction was dead. (...)

What I did not see was that there was a cultural opportunity. I did not see it, at least, until Crispin Porter + Bogusky rolled out there "I am a PC" spot. But of course. Why didn't I think of that! There was a third position, created by the great cultural flowering of the 1990s. If Apple was avant garde, the path was clear for Windows to be the new alternative to the alternative. It could step out of the old contest that left it a clueless and bumbling mainstream play. It could embrace the great cultural efflorescence that emerged of the1990s and make itself a brand too concerned with real difference to care about merely hip difference. It could embrace real diversity instead of the single, predictable difference that comes from being cool. It could embrace authenticity instead of a pose. (...)

This is what cultural literacy is good for.

a lesson on cultivating a creative culture

Approximately 18 kazillion awesome things happen around us every-day, each with the potential to inspire and spark creativity in us, but more often than not we choose to flip through yet another graphic design annual or web design gallery, look at the same handful of magazines that every-one else in our field is flipping through, and skim RSS feeds instead of trying to dig into research and study. We employ the tired, misused excuse of there being "nothing new under the sun" to justify our latest poorly-executed pop culture parody. At some point, we stop cultivating and start copying. Artists and designers walk in a strange tension between derivative inspiration and flat-out plagiarism. The former is natural and healthy, driven by curiosity and a desire to learn and experiment. The latter is a deadly combination of ignorance, laziness, and lack of skill.

...

[Your local library] is a free education in exchange for time and effort. I've spent the last six years trying to make up for not studying art or design in college and I've done it all for "a dollar fifty in late charges," as Will Hunting would say. Don't make the mistake of thinking there is a short-cut to learning the basics of your field or that shortcuts are unnecessary. We can't build a strong creative culture on top of a foundation full of holes, so take the time to build on solid ground.

...

It's not just about art and design; we need to begin looking outside our field(s) for inspiration. "The thing about architecture is that everybody reads too many [architecture] books. Architects look at architecture, but they don't open their eyes and look beyond that," says architect Mark Dytham. You're probably not an architect, but you can replace "architecture" with your field of choice and it still rings true. Whatever your daily role, chances are you spend your time reading, thinking, dreaming, and planning similarly to many of your peers. Too little of that and you're inept. But too much inward focus, and you lack objectivity or the chance for original thought. Then it's easy to slide into creative cruise control where it becomes tempting to copy and not think.

As fashion designer Paul Smith challenges, "If you can't find inspiration in the things around you, you're not looking hard enough." Magazine spreads from Smith's Small Paul campaign make frequent appearances in my office, so do articles about new takes on craft; photography, architecture, and interior design books; live performance calendars; places to visit; and a laptop full of links relating to installation art, new music, furniture, comfortable shoes, and how to grow tomatoes for a few weeks longer than my neighbor. In fact, after building that initial foundation, I find the less graphic design I look at these days, the less my graphic design looks like everything else. I started collecting magazine grid layouts for inspiration to use in web design user interfaces. Hand-drawn lettering has helped to shake up my Swiss typography sensibilities. Gardening gets me out of the office and into nature. Morning walks give me time to let my mind wander, free from action items and pixel pushing. You can't cultivate anything new from already exhausted raw materials. Get outside, literally and metaphorically, and watch the work you do branch out and improve.

...

"Our challenge isn't to strive for originality above all else; originality can quickly become a pressure-laden, unattainable goal and an idol to bow down before. Originality may likely be a byproduct of hard work, but it can't be the goal if we haven't already been diligently working toward competence in our pursuits."

[read the entire article here]

where media and church converge

I found a website that has completely grabbed my attention all day today. It's called Collide, a magazine for church leaders who use media and technology to communicate their message. They have articles who are interesting enough to keep anyone interested, whether you're a church goer or not. I'm not. If you have any interest in technology and how it relates to human behavior, social habits, design, and so forth, you will like it.

The website is carefully designed, the interface is very user-friendly and contemporary, it made me rethink the idea of what a church-related brand and deliverables could look like. It's a whole new approach to the subject, a perspective that is very refreshing. Collide is also on Twitter, Myspace and Facebook.

I got the chance to research some of the church websites mentioned by the magazine for having successfully developed a strong visual identity and brand presence, and I plan on posting something about that soon (I feel weird talking about "brand" when referring to a church, but really that's what it is). There's some really interesting stuff out there.

For now, I'll point you to this article about services available via podcast:

a couple of wonderful nights

The past couple of nights have been filled with things that filled my heart with pure joy and I could write two loooong posts about each here tonight, but I'm exhausted.

Last night I watched Wall-e: wonderful, beautiful, so, so meaningful. I plan on posting something about it here soon, but all I can say right now is GO WATCH IT.

Tonight I went to a "work demonstration" workshop of a brilliant Italian actor named Roberta Carreri. She and her husband, Torgeir Wethal, are part a really well-known avantgarde Danish theater group called Odin Teatret, and they are not only endlessly inspiring and great at what they do, but are also two lovely people.


One of my best friends from Brazil, Lala - who now lives in Paris - organized the event as a part of her doctorate program, so I was fortunate enough to be part of the whole experience. The presentation was brilliant - I never knew I could be so inspired by something like a "theater technique demonstration", but I had to try really hard not to cry a couple of times. Then we took them out to dinner, drank beer and cachaça, ate tons of brazilian food and laughed our asses off. I also learned about Roberta's daughter, Alice Carreri, who is a singer. I told Roberta I would "download her daughter" when I got home, and I actually found out she has a lovely voice and sings in three successful bands throughout Europe. She got stuff on Amazon and iTunes! Jeez!

Poor little me and the world-famous theater people. How great is it to have my friends??

since we're in the subject...

... check out some beautiful photos of a less known side of Russia here and of St. Petersburg here.

old russian lady's house

"This is old Russian lady from Ukraine. You can see her in the middle on the photo above. She had a life full of hardships but overcame all of them, then settled in a small village in Ukraine. Her grown-up son was beating her constantly demanding to sell all her things and furniture and give all the money to him. Eventually he got into a jail and the lady was left all by herself in this house. And once she tried to draw something on the wall when she had nothing to do. She liked so much this that she went on and on and finally all her retirement money she spent on the paint to turn all her house into an art gallery. Just take a look."




[I'm not sure where I found this blog, but it's one of my favorites now. Everything there is worth taking a look at.]

feeding my obsession with the prison subject

"In the late '90s, pop-culture historian Bill Geerhart had a little too much time on his hands and a surfeit of stamps. So, for his own entertainment, the then-unemployed thirtysomething launched a letter-writing campaign to some of the most powerful and infamous figures in the country, posing as a curious 10-year-old named Billy. (...)

As it turns out, no group hates to disappoint a child more than convicted killers, all of whom responded promptly to Billy's questions about dropping out of school. Their letters range from criminally insane to downright sensible, offering snapshots of the personalities behind some of America's most hideous crimes. Recently, Radar asked Billy to follow up with his mentors as a college student."


Read all the letters here.

[Via]