

Grandma Evelyn:
... and then I tried Freudian analysis but with them, you know, it's just sex, sex, sex...
Jake:
My doctor has a cow puppet.
Grandma Evelyn:
Oh, really? ... ... ... M.D or /PhD?
Jake:
C-O-W.


"Aravind started in 1976 as an 11-bed eye clinic in an old temple-city. Today it is the largest and most productive eye care facility in the world. Taking its compassionate services to the doorstep of rural India, Aravind's stunningly effective strategies vaulted barriers of distance, poverty and ignorance to create a self-sustaining system that now treats over 1.7 million patients each year, two-thirds of them, for free."

"The concept revolves around the theme of deconstruction. The brand values of the Type Factory identity are informative, engaging and dynamic. The brand promise is about seeing type differently. The design solution includes the logo, a booklet to promote the venue, advertising and applications within the museum."



"Come my tan-faced children,
Follow well in order, get your weapons ready,
Have you your pistol? have you your sharp-edged axes?
Pioneers! O pioneers!
For we cannot tarry here,
We must march my darlings, we must bear the brunt of danger, We the youthful sinewy races, all the rest on us depend,
Pioneers! O pioneers!
O you youths, Western youths,
So impatient, full of action, full of manly pride and friendship, Plain I see you Western youths, see you tramping with the foremost, Pioneers! O pioneers!
We debouch upon a newer mightier world, varied world,
Fresh and strong the world we seize, Pioneers! O pioneers"
"America
Centre of equal daughters, equal sons,
All, all alike endear'd, grown, ungrown, young or old,
Strong, ample, fair, enduring, capable, rich,
Perennial with the Earth, with Freedom, Law and Love..."
We need to be careful when we talk about digital media, that we don't get the tools mixed up with the behaviors. Obsessing over the significance of one site over another, or arguing the importance of participating on a site while not even considering what you're going to do when you get there or if it's even the right place, is a waste of time.
Facebook.com is not important. What's important is that more and more people are actively building and managing a personal network of relationships that can be accessed at any time via digital technology.
YouTube.com is not important. What's important is that more and more people are sharing original videos with other people all over the world at will.
Twitter.com is not important. What's important is that more and more people are developing a habit of broadcasting every experience and piece of information that they think might be of interest to their network.
As these tools evolve (and capabilities and uses merge), let's remember that the tools we use aren't as important as the behaviors they create.
What I have recently found so interesting about this (incredibly) important point is that there's a very large community in our industry that obsesses about user-behavior and how it affects their craft everyday. I'm talking about designers, YET when it comes to marketing it is something we so rarely think about. And if we do, it usually ends up in a tactic or two (if we're lucky), not in the core of the strategy.
Marketing insights have always been part of the process, but they typically only touch the surface of behavior and revolve around things like shopping habits or purchase behavior.
We all give the same reasons why "advertising is broken" based on how the user's behavior is changing, yet so many creative briefs I read still describe the "target" in terms of demographics with a smidge of pyschographics when it's more than likely that the designer down the hall from you has 5 distinct personas hung up on their wall representing the same audience. Strategists must start thinking like designers and leveraging their tools. It's not just about user-centered design, it's about user-centered marketing as well.
The mother of one of my daughter's friends asks, "Is she not supposed to play princess?"
I have never told my daughter she couldn't play princesses. We may have had a few conversations about how princesses aren't good role models, but I've NEVER said she couldn't pretend to be one. Apparently while playing at her friend's house, my daughter whispered, "My dad doesn't like princesses. He says they're lazy goodfornothings." Then she proceeded to pull one of those prefabricated princess gowns over her torso and said, "I'll just tell him I was being a fairy." This pleases me, because it shows she is beginning to understand that her highly-opinionated father can be quite difficult, though easily appeased by doing whatever it is he doesn't approve of once well out of sight. This will prove a useful skill as the years go on.
When told this happened, I felt a tinge of guilt. Then the other little girl stood up and said to my daughter, "I AM THE BEAUTIFUL PRINCESS. You must do my bidding. Go and fetch me the finest flower in the land." My daughter reacted with a look of incredulity that could only be translated as, "Fuck that, dude." Or, perhaps less crudely, "My father was right: princesses are bossy and not very nice." She refused the quest, and the princess sulked.
I looked down at them in their ill-fitting polyester costumes, stained with mulberry juice and globs of yoghurt. I could have delivered the coup de grâce right then: I could have pointed out that their threadbare, shoddily-made dresses of imitation satin and tulle made them look more like Courtney Love at the tail end of an Oxycontin binge than any representative of The Crown. But I didn't. As Benjamin Disraeli once said, Everyone likes flattery; and when you come to Royalty you should lay it on with a trowel.
"Worry not, your Highness," I said, winking at my daughter. "I shall fetch my steed and deliver thee the loveliest dandelion in all Detroit."
You will remember from school other students preventing you from seeing their answers by placing their arm around their exercise book or exam paper. It is the same at work, people are secretive with ideas. "Don’t tell them that, they’ll take credit for it." The problem with hoarding is that you end up living off your reserves. Eventually you’ll become stale. If you give away everything you have, you’re left with nothing. This forces you to look, to be aware, to replenish. Somehow, the more you give away, the more comes back to you. Ideas are open knowledge. Don’t claim ownership. They’re not your ideas anyway, they’re someone else’s. They are out there floating by on the ether. You just have to put yourself in a frame of mind to pick them up.