Just came across these absolutely amazing spots created by Wieden+Kennedy for Levi's. The audio of both of them are actual recordings of Walt Whitman's "O Pioneers!" and "America". It portrays America in a way I hadn't seen any brand do before. It's classic, rebel, young, old, diverse and blue eyed, all at once. Beautifully done.
"Come my tan-faced children, Follow well in order, get your weapons ready, Have you your pistol? have you your sharp-edged axes? Pioneers! O pioneers!
For we cannot tarry here, We must march my darlings, we must bear the brunt of danger, We the youthful sinewy races, all the rest on us depend, Pioneers! O pioneers!
O you youths, Western youths, So impatient, full of action, full of manly pride and friendship, Plain I see you Western youths, see you tramping with the foremost, Pioneers! O pioneers!
We debouch upon a newer mightier world, varied world, Fresh and strong the world we seize, Pioneers! O pioneers"
"America Centre of equal daughters, equal sons, All, all alike endear'd, grown, ungrown, young or old, Strong, ample, fair, enduring, capable, rich, Perennial with the Earth, with Freedom, Law and Love..."
