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[Your local library] is a free education in exchange for time and effort. I've spent the last six years trying to make up for not studying art or design in college and I've done it all for "a dollar fifty in late charges," as Will Hunting would say. Don't make the mistake of thinking there is a short-cut to learning the basics of your field or that shortcuts are unnecessary. We can't build a strong creative culture on top of a foundation full of holes, so take the time to build on solid ground.
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It's not just about art and design; we need to begin looking outside our field(s) for inspiration. "The thing about architecture is that everybody reads too many [architecture] books. Architects look at architecture, but they don't open their eyes and look beyond that," says architect Mark Dytham. You're probably not an architect, but you can replace "architecture" with your field of choice and it still rings true. Whatever your daily role, chances are you spend your time reading, thinking, dreaming, and planning similarly to many of your peers. Too little of that and you're inept. But too much inward focus, and you lack objectivity or the chance for original thought. Then it's easy to slide into creative cruise control where it becomes tempting to copy and not think.
As fashion designer Paul Smith challenges, "If you can't find inspiration in the things around you, you're not looking hard enough." Magazine spreads from Smith's Small Paul campaign make frequent appearances in my office, so do articles about new takes on craft; photography, architecture, and interior design books; live performance calendars; places to visit; and a laptop full of links relating to installation art, new music, furniture, comfortable shoes, and how to grow tomatoes for a few weeks longer than my neighbor. In fact, after building that initial foundation, I find the less graphic design I look at these days, the less my graphic design looks like everything else. I started collecting magazine grid layouts for inspiration to use in web design user interfaces. Hand-drawn lettering has helped to shake up my Swiss typography sensibilities. Gardening gets me out of the office and into nature. Morning walks give me time to let my mind wander, free from action items and pixel pushing. You can't cultivate anything new from already exhausted raw materials. Get outside, literally and metaphorically, and watch the work you do branch out and improve.
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"Our challenge isn't to strive for originality above all else; originality can quickly become a pressure-laden, unattainable goal and an idol to bow down before. Originality may likely be a byproduct of hard work, but it can't be the goal if we haven't already been diligently working toward competence in our pursuits."
