Sunday, January 04, 2009

on how design thrives during economic crisis

Yesterday's New York Times feauted a wonderful article on how history has proven that design can benefit from economic constraints. Makes me hopeful and excited to be part of the industry right now.

"...however dark the economic picture, it will most likely cause designers to shift their attention from consumer products to the more pressing needs of infrastructure, housing, city planning, transit and energy. Designers are good at coming up with new ways of looking at complex problems, and if President-elect Barack Obama delivers anything like a W.P.A, we could be 'standing on the brink of one of the most productive periods of design ever,' said Reed Kroloff, director of Cranbrook Academy of Art.

On the other hand, the design community talked up its role in safeguarding the world after 9/11, with little result.

Modernism’s great ambition was to democratize design. Ikea and Target have shown that the battle for cheap design can be won. The emphasis will most likely shift to greater quality at affordable prices. This time around it will be the designer’s job to discourage consumers from regarding that $30 Ikea side table as a throwaway item.

(...) 'It will be about finding the sweet spot between affordability and durability,' Ms. Lasky said. This kind of innovation means rethinking the economy of production and distribution so that goods are made cheaply closer to home (or in the home, if the most radical ideas are to be taken seriously).

One way or another, design will focus less on styling consumer objects with laser-cut patterns and colored resin and more on the intelligent reworking of current conditions. Expect to hear a lot more about open-source design, and cradle-to-cradle, a concept developed by William McDonough and Michael Braungart that calls for cars, packaging and other everyday objects to be designed specifically for recycling so that their parts and materials are used and reused without waste."