Sunday, October 25, 2009

nature as the ideal business environment

And now what we’re doing, 20 years later, through our eco-innovation center here at Tátil, is trying to get inspired again by the ecosystems, understanding how coral colonies and mangroves are sophisticated trading systems, where you see beings which have a symbiotic relationship, where they trade energy and matter in a completely sustainable way. We know it’s possible to be inspired by that environment, which is a business environment because it involves trading, to try and make it work in our reality. This direct comparison to coral colonies is interesting because they only occupy 1% of the planet’s surface, yet 50% of all the life there is in the oceans lives around these colonies. It’s very similar to our reality in the cities. Nowadays, in general, more than 50% of the world’s population lives in a region that amounts to something like 2% of the planet’s surface. So we can certainly have an insight from this complementary relationship between individuals, specially if we think that all natural ecosystems have full circles, with no loose ends. Nothing remains. While our ecosystems, if you consider a city, has all the ends loose, in a sense that all the energy we use, or 95% of it, comes from non-renewable sources.

- also from the brilliant video by Fred Gelli, a man who makes me proud to be in the field that I am.