The project includes the "Ideas in Action" blog, where users can keep up with the status of the suggestions given. It is divided in four main categories: Under Review, Reviewed, Coming Soon, and Launched. The "Idea Partners" talk about the suggestions, if an idea is feasible, how it would be feasible and when they will be available.
Here are some suggestions I found particularly interesting:
"Cup Discount - I'm psyched that Starbucks has started using more environmentally friendly, partially recycled cups -- but isn't using travel mugs the best way to reduce waste? Encourage customers to reduce & reuse by reimbursing them for the money they save by using their starbucks travel mugs."
"Free wifi - do it."
"Personalized Ordering - Since most people order their coffee the same particular way every time, I think it would be a good idea to create a database of customers and how they like their coffee. This way when they order they would only have to say their name and the sticker would print out how they like their coffee. It would save time for Starbucks to ask what the customer wants, when most times the customer orders the same item the same way; and it will save the customer from the repetition of repeating their favorite drink every time they visit the store. If the customer wanted something different than they normally get, they would just order normally instead of giving their name."
"Starbucks iPhone app - Apple sold over 1m iPhone 3G in 2 days. It would be great to have a Starbucks' ordering app - for free - so we all can order our favorite bevs without having to stand in line. I'd like to be able to have a favorite, use the GPS - or a list of my favorite locations - and just order it. Funds can be subtracted from my Starbucks card. A win for all as I'd use Starbucks a lot more if I could order this way vs. standing in line."
"Tip jars - please remove the tip jar from the counter. seriously, i just paid almost 3 dollars for a cup of coffee in a recession. the last thing i should see is a tip jar."
