Monday, October 26, 2009

change by design

Design thinking begins with skills designers have learned over many decades in their quest to match human needs with available technical resources within the practical constraints of business... Design thinking taps into capacities we all have but that are overlooked by more conventional problem-solving practices. It is not only human centered; it is deeply human in and of itself. Design thinking relies in our ability to be intuitive, to recognize patterns, to construct ideas that have emotional meaning as well as functionality, to express ourselves in media other than words or symbols.

-- from the new and very thought-provoking book by Tim Brown, Change by Design.