Monday, March 16, 2009

on how b-schools have failed

I remember reading "M.F.A is the new M.B.A" while I was a student at Herron and today's New York Times has proved to me again that this is a great time in History to be a designer and a right brain thinker.

But with the economy in disarray and so many financial firms in free fall, analysts, and even educators themselves, are wondering if the way business students are taught may have contributed to the most serious economic crisis in decades.

“It is so obvious that something big has failed,” said Ángel Cabrera, dean of the Thunderbird School of Global Management in Glendale, Ariz. “We can look the other way, but come on. The C.E.O.’s of those companies, those are people we used to brag about. We cannot say, ‘Well, it wasn’t our fault’ when there is such a systemic, widespread failure of leadership.”

(...)

“There is a need to broaden from the analytical focus of M.B.A. programs for more emphasis on skills and a sense of purpose and identity,” said David A. Garvin, a professor of business administration and one of the project’s authors.

(...)

Business education “accentuates the simple technical pieces,” said Ms. Samuelson of the Aspen Institute, and “ignores the real complexity and, frankly, the really exciting opportunities business has to be the driver of long-term prosperity.”


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MFA is the new MBA was published in 2003 by Harvard Business Review's Breatkthrough Ideas for 2004. It's available for download here or you can purchase the article here.